Tipperary Crystal is launching a £250,000 (€317,400) advertising campaign in support of its new crystal range which has been designed by fashion designer Ms Louise Kennedy.

The print campaign was developed by Ms Marion Cody at Designworks which was also responsible for the design of the packaging. The strong, very 90s lifestyle concept in the ads is a departure in terms of advertising style for Tipperary.

It reflects the brand's positioning of the new designer range as everyday crystal aimed at an affluent, predominantly "thirty-something" audience.