A comic superhero for a contemporary audience

HEATHER SMITH PARIS: JEROME KERVIEL, the man blamed by Société Générale SA for the biggest trading loss in banking history, is…

HEATHER SMITH
PARIS:JEROME KERVIEL, the man blamed by Société Générale SA for the biggest trading loss in banking history, is now a comic-book hero.

Thomas Editions has released Le Journal de Jerome Kerviel, a fictional memoir.

The comic book is evidence of how France is still enthralled by the scandal that hit the lender earlier this year, when it lost €4.9 billion unwinding unauthorised trading positions Kerviel had taken, which were concealed with fake hedges.

"We had no idea how it would be received," says Xavier Thomas of Thomas Editions.

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The number of online pre-orders prompted Thomas to delay the book's first outing by two weeks to double the print run to 10,000. Thomas says he is considering further expanding to 20,000-30,000 copies, based on international demand.

The story of Kerviel, who rose through the ranks to Société Générale's trading floor without having attended any of France's elite schools - has made the 31-year-old a folk hero to many in France.

The book starts with Kerviel as a young man at the bank, conscious of his humble origins as he compares his "three- button polyester suit" with the haute couture of his co-workers.

It chronicles his rise to trader, showing him coming home and renting Casino. As he begins trading beyond authorised limits, he mocks the bank's risk controls, fooling managers with a fake trade approval by photocopying a note onto the letterhead of the German central bank.

Le Journal de Jerome Kervielis part of a trend in France toward comic books based on current affairs.