Coca Cola's new global campaign "Life Tastes Good" broke this week and, in keeping with the new CEO Douglas Daft's marketing mantra, "think local, act local", advertisements have been tailored for individual markets. The global TV commercials are being supported here by an outdoor campaign, created by McCann-Erickson in Dublin.

The new television advertisements will appear on Network 2, TV3, UTV, Channel 4 and SKY 1 over the coming weeks. A special 60-second version of the first advertisement aired at prime-time viewing on Monday night during the programme Friends on Network 2.

The first interactive text messaging (SMS) promotion is being conducted by Showerings for its Ritz brand.

It's a game with a round-the-world trip as a prize. Would-be entrants register on the Ritz website and are sent clues via text messages on their mobile phones. They can then text-message their entries. The basis of this promotion and of all SMS promotions is that people have to opt in to receive the message by registering, according to Mr Eamon Hession of Puca Technologies, the company which developed the promotion.

This month's bulletin from the Advertising Standards Authority had the usual list of ads banned on the grounds of taste and decency and this predictably received media coverage. But the real news is the growing number of interindustry complaints. Javelin/Young & Rubicon complained on behalf of client Nissan in relation to a Toyota ad; Helme OCOS partnership complained on behalf of its client Batchelors about an Irish International ad for Ocean Spray Cranberry Juice and Champion Group complained about an ad from Lifestyle Sports. All of this would suggest that it's time for the ad industry to set up a complaints forum that can deal specifically with industry-to-industry gripes and leave the Advertising Standards Authority as a forum for consumer complaints.