Given the limited success of anti-smoking campaigns highlighted during the recent National Non-Smoking Day, it is clear that any promotion would be hard-pressed to win an advertising effectiveness award. But only recently QMP/DMB&B picked up the Gold Award in the International Healthcare awards in London for its campaign for the Department of Health's antismoking campaign.
Anti-smoking campaign wins gold
Given the limited success of anti-smoking campaigns highlighted during the recent National Non-Smoking Day, it is clear that …
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