Name: Bob Geldof.Title: Knight of the British Empire - the honour bestowed on him in recognition of his work with Live Aid; director of Planet 24, production company with £20 million turnover which makes programmes such as the Big Breakfast and Gay Time TV for television and supplies entertainment news to British independent radio sector; driving force behind Atomic, fledgling commercial television venture with ambitions to become the next global brand.Age: 46.Education: Willow Park; Blackrock College, Dublin.Background: Founder of the Boomtown Rats and arch-critic of the Irish establishment; elder statesman of the rock industry who through Live Aid raised millions of pounds for famine aid; musician turned businessman who sees himself first and foremost as a musician.Interests:Big ideas.Why in the news?He predicts Atomic Ireland will be on the screens of cable subscribers by the middle of next year - despite opposition from the Independent Radio and Television Commission; featured in headlines around the world after the death of Michael Hutchence, partner of his former wife, Paula Yates; releases a new album next year.