The rebranding of National Irish Bank to the name of its Danish parent company Danske was completed yesterday. The lender, which closed its 27 branches last week with the loss of 100 jobs, is moving from retail banking to focus more on corporate and private clients.

Terry Browne, country manager for Danske’s Republic of Ireland operations, said the rebranding reflected the change in banking to a business focused on technology.

Danske is opening nine “advisory centres” where customers can make appointments to meet bank managers and staff. They can conduct day-to-day banking services at post offices through the bank’s joint venture deal with An Post.

The bank has rebranded from NIB to Danske, closed branches and reduced the number of staff it has as part of an attempt to reduce costs.