The Heinz annual report is not the typical tome that one gets on this side of the Atlantic, full of boring profit and loss accounts and not an awful lot else to inform the shareholders. The Heinz document comes complete with a colour picture - on page three - of chairman Tony O'Reilly to illustrate an "essay" on "New growth in a changing world".

Hmm, sounds more appropriate for a first-year economics thesis than the annual report from a Fortune 500 company. But at least AJF avoids the Kissinger-like world punditry that regularly adorns Independent annual reports and sticks to the Heinz knitting in this essay.

AJF's essay is followed by what the table of contents describes as "a lively conversation" between journalist Catherine Erickson (Associated Press) and Heinz president and chief executive Bill Johnson, followed by a series of other articles including "Ketchuppy and more ketchuppy" highlighting "the many uses of ketchup around the world".

And if that isn't enough, page 15 gives us a piece called "A world awash with ketchup" followed by another article telling us why "Brits love Heinz Baked Beans". Now call me an old cynic or ketchupaphobe or what, but this annual report just smacks a little bit of the Heinz public relations department gone mad.

And for the anoraks who love ketchup and the various Heinz pet nibblies, the annual report lists no less than 21 different Heinz websites, including must-visit sites like PounceCat.com, Kibbles-nBits.com and Pupperoni.com. The Margin has so far resisted the temptation to surf the Heinz sites.