Marketing as a misunderstood profession:

Marketing is still often regarded as a fast way of spending a whole lot of money but the true meaning is about making profit.

Knowing your customer:

The important thing is to be customer focused at all times and to get out there and understand your market. Other professions such as accountancy and law have to stay aloof but as a marketeer if you're not out their with your market, you die.

Moving from the drinks industry to AIB:

It was like hitting a wall.

Marketing in a boom economy:

A boom is just the time when companies can be so blinded by rising sales figures that they can miss underlying marketing problems or worse still ignore problems because fixing them would be too troublesome or expensive. In a downturn it might be too late to.

What consumers want:

Consumers are simply saying "You should know me".