Really, there is a hell of a lot more potential there, a lot more growth that we should be looking for in the Irish market. On the challenge before him.
The fact of the matter is that there are a lot of stout drinkers to be had here in Ireland, and a lot more people to be converted to Murphy's. On the stout market.
The Irish consumer is very open to experimentation, very open to trying different beers. It was not so long ago that the beer drinker drank his one beer and that was it.
On changing consumer trends.
The heat of the battle teaches a lot.
On the value of experience over formal education.
It was the right message for the time. It made a tremendous impact.
On the effectiveness of Murphy's samurai advertising campaign which will be axed later this year.
Dublin is critical.
On the importance of breaking into the Dublin market.
Probably the biggest difference is Irish people are more polite.
On the Irish business environment versus the US one.
