My job is to fragment the market - to do everything possible to break up the Guinness stranglehold.
On arch-rivals Guinness
What a problem, but also what an opportunity!
His assessment of that job
I like people who make decisions and then move on things.
On getting things done
You have to get out of the office, business doesn't come to you...you have to chase after it.
On his approach to business
Sometimes your best ideas come from the floor.
On the staff suggestion scheme
I'm a great believer in what gets measured gets done.
On his management style
It is important to have a little bit of fun in the business.
On motivating his workforce
My family come before my business.
On balancing work with home life
Luckily enough I like drinking beer
On Combining work with pleasure