The sales technique: I think if you like cars, it is easy enough to talk other people into your interest.

Building the business: The first criterion we made was to satisfy the customer.

Building staff relations: I think human relationships are the most important feature of any job.

The loyalty factor: Once you get people into a BMW, they do not want to change it.

On local authorities ignoring the contribution of road surfaces to accidents: I do not like them burying their heads in the sand and saying it is all speed.

The Germans as drivers: They really do cane their cars and their cars have to stand up to that.

The Japanese product: The reliability factor with Japanese products is quite amazing. They are leaders in electronics, there is no question about that.

The early years: Those days of struggle were the happiest days of my life.