The effect of the Agenda 2000 proposals for EU reform: For the food industry, the key really is what this is all going to mean for the products we produce and the markets we are in.

"Meal solutions" market: The housewife or househusband is not going to spend the three hours cutting up the cubes of beef. As an industry we are going to get more and more involved in pre-preparation.

The direct approach: I am very anti-bullshit if that is not too strong a phrase. Plain speaking is very important.

Spending time with his children: If you really want to know what is going on in the world, ask a five-year-old.

Success of the suppliers' agreement between Tesco and the Government: I think one of the most effective things we did as a food group in IBEC was the discussions and negotiations with Tesco and the Government.