An advertisement for the Irish Times Magazine took top prize in its category in this year's ICAD awards. The television and cinema advertisement featured a young mother, who is so absorbed in the magazine that she wipes down a work surface with a ham sandwich while her young son opens his lunch box to find a pot scourer. It was devised for the paper by McConnells Advertising.

The Institute of Creative Advertising and Design awards were judged by an international jury of people working in creative industries, ranging from advertising to environmental design.

In all 40 awards were given - 10 silver and 30 bronze. No gold awards were given this year.

McConnells won a second silver award for its outdoor poster campaign for Dunlop types. Other silver winners in the broadcast category included Red Rage Film for Teletext and McCann-Erickson Dublin for the Bank of Ireland's GAA sponsorship.

In the press/magazine category, Chemistry won for its "Turn Over A New Leaf" campaign for RecruitIreland.com. The same campaign also won a silver award in an outdoor advertising category..

The ICAD awards were presented in Dublin at a ceremony hosted by comedian Ruby Wax.