The launch of the Jordan Mugen-Honda 199 (a racing car for those not in the know) earlier this week saw the PR machine revved up to new heights for Dubliner, Eddie Jordan's big day.

After the car was unveiled by a conjuror at London's Palladium theatre, photographers were herded on stage by minders and then shooed off to make way for even more photographers, followed, lastly, by the TV camera crews.

Jordan, the head of the Formula One team, was flushed with the success of having about $70 million (€61.79 million) in sponsorship plus an equity investment from Warburg Pincus. He patiently worked his way through the interviews and, eventually, gave an impromptu press conference to a group of Dublin journalists, during which thoughts turned to home. Mr Jordan confessed that he was intrigued by the allegations surrounding Pee Flynn. As an EU Commissioner, he was no friend of Formula One, said Mr Jordan, referring to the Commission's inquiries into the commercial affairs of top notch motor racing. In fact, he had put the boot in at every possible moment.

But the boot, it seems, is now on the other foot.