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Bank of Ireland to sponsor Irish Open in three-year deal

B of I to support Irish Open Golf Skills Challenge for under-15s

Shane Lowry with Eoin Duffy (10) (left), and his brother Dean (15), from Forrest Little golf club in Swords, Co Dublin, and Julie Moran (13) from Castle golf club, Rathfarnham, Dublin, as Bank of Ireland announced its sponsorship of the Irish Open. Photograph: David Maher/Sportsfile
Shane Lowry with Eoin Duffy (10) (left), and his brother Dean (15), from Forrest Little golf club in Swords, Co Dublin, and Julie Moran (13) from Castle golf club, Rathfarnham, Dublin, as Bank of Ireland announced its sponsorship of the Irish Open. Photograph: David Maher/Sportsfile
Mon Apr 11 2016 - 01:02

Bank of Ireland has announced a three-year sponsorship deal with the Irish Open golf tournament. The Dubai Duty-Free Irish Open hosted by the Rory Foundation, a charitable foundation set up by Rory McIlroy, has added the bank to its list of official sponsors ahead of the 2016 tournament, which takes place at the K Club from May 19th to 22nd.

Some 100,000 people are expected to attend the Kildare venue over the course of the four-day tournament, with TV coverage in Ireland being shared between RTÉ and Sky.

As part of the sponsorship, Bank of Ireland is running a competition for golf clubs where the prize is to have the club branding displayed on the golfing attire of Shane Lowry on the Thursday and Friday of the competition.

The bank will also support the Irish Open Golf Skills Challenge for under-15s, run by the European Tour in conjunction with the Confederation of Golf in Ireland.

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The competition, which is open to all clubs, aims to help develop young golfers in their putting, chipping, iron play and driving skills. Two winning teams will be given the opportunity to attend the pro-am in Kildare on May 18th.

Bank of Ireland’s chief executive of corporate banking Tom Hayes said the bank was “proud to be associated with an event that has developed into one of the most popular tournaments on the European Tour”.