Dublin-based company, Oasys Software has developed a new product which it claims is an "enterprise sales builder", designed for the financial services industry.

Based solely on an advance preview, Original Software Manufacturer, FMS recently announced a strategic alliance with Oasys. Oasys managing director is Mr Peter Owens (left).

The new product, called Venture, is also being piloted by a multinational bank.

Venture integrates multiple sales distribution channels allowing branch networks, call centres, field agents or intermediaries share real time customer profiles.

Venture is expected to reduce costs and enhance customer loyalty by co-ordinating and managing company-client relationships through shared information.

The new product is initially being targeted into the British and Irish financial services sector. Oasys Software plans to establish offices in London and the US within the next year.