Ogilvy & Mather and Arks have jointly won the Eircell account after a pitch that included Irish International, McConnells, Bates, Doherty's and Arks.

The account will be familiar territory for Arks, as it had been caretaking the business for the company since the demise of Saatchi in the Republic earlier this year. The business was previously handled by Saatchi and Arks.

The new account represents a good start for MindShare Ireland, a new media planning and buying company that has been formed by an amalgamation of the media departments of DDFH&B and Ogilvy & Mather.