Name: Nicholas Cloake

Title: Chairman of Graphic Design Business Association; creative director of Baseline CS, the graphic design consultancy

Marital Status: Married

Wife: Olga Murphy

Children: A daughter, Jessica

School: St Aidan's CBS, Whitehall

University: College of Marketing & Design

Home: Rathfarnham

Membership of clubs: The Iveagh gym

Most important life event: Birth of my daughter

Biggest business break: Setting up Baseline CS

Biggest business mistake: Not setting up Baseline CS soon enough

Time of getting up: Before 7 a.m.

Time of finishing work: Before 7 p.m. (usually)

Favourite breakfast: I hate breakfast

Exercise: Regularly - gym and squash

Holidays: Greek islands

Favourite TV programme: Inspector Morse

Favourite radio programme: Sunday Miscellany

Car: BMW 5 series

Commuting time: 40 minutes (max)

Favourite airline: Aer Lingus

Worst thing about travel: Can't get enough of it

Pet gripe: Inefficiency

Favourite bank: AIB

Favourite tipple: French red wine

Favourite pub: Peter's Pub

Favourite restaurant: The Unicorn

How do you spend your spare time: With my family

Person you most admire: My wife

Dying words: Is it that time already?