Name: Siobhan Byrne.

Title: Managing Director Active Ireland, specialist in upmarket trends.

Education: BA in languages, MA in Arabic & Middle Eastern politics and history (UCD), postgraduate Business Studies (UCD and Boston College), Diploma in Applied Finance (IMI), CHME (Washington DC. Marital status: Married.

Children: Four boys - Jonathon, Adam, Sam and Richard.

Home: Shankill, Dublin.

Most important life event: Learning to balance career, kids and having fun.

Biggest business break: Joining Active Ireland.

Time of getting up: 6 a.m.

Time of finishing work: 6:30 p.m.-ish.

Favourite breakfast: Fresh fruit salad and yoghurt.

Form of exercise: Skiing, horse riding and gym.

Favourite TV programme: Friends, Morse and Ally McBeal.

Favourite radio programme: Morning Ireland.

Car: Blue.

Commuting time: 25 minutes to two hours.

Favourite airline: Aer Lingus.

Worst thing about travel: Delayed connecting flights.

Favourite tipple: A glass or two of wine.

Favourite pub: Ashtons.

Favourite restaurant: Bang.

How do you spend your free time? Studying for MBA in Michael Smurfit Business School.

Dying words: "Caroline, check availability . . . what do you mean Heaven is full . . . get me a rate for a suite in Purgatory!"