Oracle has released its Data Mart Suite (DMS) Sales & Marketing edition. The software has been designed to meet the requirements of sales and marketing executives, providing solutions for analysing trends, marketing campaign profitability, product life cycles and promotional effectiveness. DMS Sales & Marketing is the second in a series of packaged data mart solutions produced by Oracle, which employs more than 400 people in Ireland.

The new edition "cuts out the usual requirement for setting up a data mart manually. Business managers within the sales and marketing function can simply define the criteria they want to analyse and let the software worry about defining the details," says Mr Fergus Gloster support manager, Oracle Corporation Ireland.