A division of International Data Group (IDG) is to create 125 new jobs in Ireland by the end of 2013, the company said today.

The Boston-based technology publishing and research empire's IDG Connect division is to establish a new operational support base on Great Strand Street in Dublin.

The investment is supported by the Government through IDA Ireland.

The division, which is headed locally by general manager John Moran, has already recruited 60 individuals including a new global head of business intelligence.

The other roles will be across data analysis, campaign management and telephone research.

Minister for Jobs Richard Bruton said today's announcement was great news for Dublin.

IDG Connect is a research, media and technology company that supplies white papers, delivers a range of sales services and conducts in depth research for marketers.

The company has seen exponential growth over the last two years on the strength of its successful suite of demand and lead generation services. These include research in over 125 countries, affiliated content creation, along with a cross section of of high quality lead generation activities, such as account profiling and appointment setting.

IDG Connect chief executive John O'Malley said it had decided to establish its base here because Ireland offered "the perfect mix of core skills, high levels of education, an established infrastructure and multi-lingual labour pool to ensure this is a success."