OWJO, THE Dublin start-up specialising in simplifying ecommerce, has signed a partnership with Roadrunner Records, a subsidiary of Warner Music.
The deal will allow unsigned bands who use the SignMeTo Roadrunner service to use Owjo’s technology to sell music and merchandise from their pages on the site.
SignMeTo Roadrunner, through which the label discovers new talent as well as showcasing it, is used by more than 24,000 unsigned bands. A number of acts have implemented Owjo including Brazilian band Bad Salad, whose guitarist Thiago Campos said it had “been great so far”.
Owjo’s software plugs into any web page, including Facebook pages and blogs, and handles the ecommerce process from listing products to accepting payments.
Payments can be made in euros, dollars and sterling and the software supports a number of payment methods, including PayPal and credit cards.
Owjo charges a commission of 7 per cent on all transactions to provide the service, but users only pay if they make sales. Owjo was founded by David Johnston, a software engineer, in 2009, but he has been toying with the idea for a number of years before that.
