Progressive Genetics, the cattle breeding co-operative, has launched its 1998 catalogue of proven dairy bulls on computer disc. With just a click and drag you can choose the top sires from any of a number of categories.
There's no room for error either, as the programme contains colour pictures of their daughters, complete with details of their lineage and progeny tests.
A strong international presence adds that certain je ne sais quoi, as the world's top dairy sires feature among US, French, Dutch, and German bulls.
Order forms can be printed off there and then, so there's none of that dreadful confusion with phone numbers on the back of cigarette boxes. Available free, while stocks last, from PO Box 131, Kylemore Rd, Bluebell, Dublin 12. (Phone 450 2142)