Guinness is the most readily recognised sponsor in Ireland followed by Opel and Benson & Hedges according a new report from Sponsorship Strategies, a specialist consultancy. According to the report Who's Who in Irish Sponsorship, a quarter of the 500 people involved in the survey named Guinness as the sponsor with the highest visibility.

Disappointingly, all other brands had extremely low recognition with 5 per cent primary recognition or under.