Gary Shore, talented Irish video and commercials director, has offered further evidence (if any were needed) of the power of the internet by finessing his suave short, The Cup of Tears, into a major feature film.

Shore, who recently helmed the Adidas World Cup commercial, posted the pocket version on Vimeo (an increasingly influential video-sharing site) back in September.

Now, it seems, Universal Pictures and Working Title have struck a deal to turn The Cup of Tearsinto a full-scale, bangs-and-whistles blockbuster.

See the short version (billed as a trailer) of Shore’s martial arts extravaganza at vimeo.com/5957763.

Screaming Fox transformed

Do you care who gets to take over from Megan Fox in the third Transformers picture? We were hoping for Eileen Atkins or Maggie Smith, but Michael Bay has gone for another, perhaps less distinguished English performer. A model named Rosie Huntington-Whiteley is to take over running-and- screaming duties from Ms Fox. Nobody seems entirely sure why the Foxster exited the noisy franchise.

O’Sullivan reeled in for festival

Donegal’s excellent Gufu Gafa International Documentary Film Festival kicks off next week. Running from June 11th to June 13th in Gortahork, the event will unveil a top programme of 30 documentaries.

Among the distinguished guests this year will be the ageless Gilbert O’Sullivan, in town for a screening of Gilbert O’Sullivan: Out on His Own. On his own, you say? So he will be alone again, naturally. Ho ho! (Ask your dad.) guthgafa.com

Then again, she could be kidding

Is Sex and the City 2 the worst-reviewed major release in recent history? Female critics have been particularly savage in their denunciation of the grim materialist orgy. The most vicious notice of all is by Lindy West in Seattle’s

The Stranger. “If this is what modern womanhood means, then just fucking veil me and sew up all my holes. Good night,” says West.

dclarke@irishtimes.com