This week, Louise Holden examines the potential pitfalls of campaign journalism

While journalists and editors are not democratically elected, sometimes what they write or broadcast can force the hand of public officials. Many people are uneasy with the power that sections of the media have to push some issues on to the agenda at the expense of others. Hot topics, such as political scandals, can take up a lot of journalists' time, while less salacious issues, such as child poverty or environmental waste, get pushed out of the limelight.

It takes a responsible journalist or publication to use their influence positively. This responsibility is also tempered by the pressure to entertain. If an article or series of articles does not capture the reader's imagination, then the issue is likely to disappear into the ether and evoke no response at all.

As a SchoolMag journalist or editor, consider the role your publication might play in raising an issue of importance to your readers, and perhaps calling them to action for change.

If there is a problem or injustice in your school or community that you would like to push into the spotlight, now is your chance. Whether it's the lack of a student council, insufficient funding for resources at your school or a local environmental or social problem, you can use your platform to attract the attention of the right people.

Proceed with caution, however. Passion is important but don't let it cloud your judgment. Investigate every possible angle, be ready to hear and report upon facts and viewpoints that contradict your position, and draw as many voices and as much information as possible into the debate to ensure balance. Then let the readers decide.

Remember the following:

Research the issue carefully and interview those directly affected by it.

Make sure everyone involved gets their say, however you might feel about their views.

A survey might help you to measure local awareness of the issue.

Colour features can help to humanise the subject matter.

Use other media to raise awareness of your cause (and to publicise your magazine while you're at it). If you think you have hit on a meaty subject, local radio stations and newspapers might be interested in seeing a press release.

Check your emotions. You may be livid about your school's refusal to establish a student council, but if you attack the issue emotionally you will lose credibility and insight.

If you think the Government has a role to play in your campaign, contact local politicians and ask for a meeting. That's what they are there for.

If you believe your readers can be part of the solution, tell them what to do next. Give further information on ways to tackle the issue, whether that means writing to the relevant Government department, signing a petition or getting involved in a local action group.

Be very careful not to libel anyone. You can present your case without accusing individuals or businesses of wrongdoing. Be wary of calling for boycotts, demonstrations or other acts of protest that might get out of hand or get you and your publication into legal trouble. Try to think of positive actions that your readers can take.

Next week: Letters to the Editor