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It is not often that a hair-styling product comes into my possession and leaves me gasping at its sheer brilliance. Usually the claims made by hair products, suggesting it will “de-frizz this” or “volumise that” leave me feeling flat, both metaphorically and physically.
Three years of innovation and development by the Tigi Creatives Team, the group behind the brand Bed Head, has culminated in the recent release of Joyride Texturising Powder Balm (€17.50, cloud10beauty.com).
I’m not normally one to embellish a story, so to say this is game- changing is the plain and simple truth. For the curly heads among us, this is the product your curls have been waiting for.
This is the world’s first gel-to-powder primer; it goes on like a gel but has a powder finish. It contains silica, which creates texture and grip to hold a style in place for – literally – days. It is versatile in that it can be applied to wet, damp or dry hair. Apply to wet hair for a natural looking, frizz-free finish. Apply it to dry hair if you are going to style it using curling tongs.
The resulting style looks light and product-free, with no greasy residue or gritty finish, just perfectly formed curls that last. If you have only a limited amount of time to style your hair during the week, this is a winner, because it can hold your style for up to three days: perfect for those with living to get on with.
