This month, many cosmetics companies are making generous donations to breast cancer research, writes Phyl Clarke
It's always out there, one of those things that you hear about happening to a friend of a friend, not too close thank God. But the way things are going it's bound to touch each and every one of us some day. That day was two months ago for me when my best friend rang me - not for the usual gossipy chat - but to ask if I was sitting down. She then dropped the bombshell that she had been diagnosed with breast cancer, and all of a sudden my safe cocoon was shattered.
Even though breast cancer is the most prevalent cancer worldwide, with 2,000 cases in Ireland alone each year, there is some light at the end of the tunnel. Mortality rates are declining due to early diagnosis and more effective treatment. How to make a difference? Twelve years ago, the Pink ribbon campaign was launched in Ireland to highlight and help the cause, so this is your chance to make a difference and help find a cure.
Hats off to Estée Lauder, who have played a leading role in this area, and have some special "pinks" to get you in the mood. The Jewelled Compact will tell the world of your commitment when you powder your nose. It's €75, €15 of which is donated to Breast Cancer Research Foundation (BCRF). Or how about Crystal Gloss in Evelyn Pink, sheer shimmery pink, €19.50, of which €7 will be donated.
Super skincare brand Aveda are donating €3 of the €24.50 cost of their lovely rich Hand Relief cream to the cause. The queen of pink Bobbi Brown has created a special set of top seller Sand Pink Lipstick coupled with Pink Flower Shimmering Lip Gloss. Generous Bobbi is donating the full retail price of €30 less VAT to the fund. If you feel like a little lift, the feminine rose-based Missoni Profumi will hit the spot, particularly when you learn that €37.50 of the €75 you part with will aid the cause.
Staying on the rose theme Darphin's soothing Rose Aromatic Care softens, soothes and protects in a limited-edition pink bottle (€52, €7.50 going to BCRF).
Peter Mark has come up with a clever idea that would be a top gift. Its Gift Card is in a special pink for the month that's in it and it will donate 10 per cent of whatever you choose to spend. How's that for a good hair day? And to top it all off how about a bracelet with some charms to start you off? €20 for the sale of each €159 bracelet will go to the Marie Keating Foundation. Check out www.charming.ie for your nearest stockist. There is something there for everyone and every price range. So go to it, you have only until the end of the month.