La Prairie is a skincare legend, with devotees swearing by its scientific approach to beauty. Although the prices are not for the faint-hearted, the results speak for themselves, and on the basis of their customer loyalty, it's fair to say that it does what it says on the tin.
Theirs are the type of clients who are eschewing surgery in favour of science, and they expect visible results from their skincare. To mark their arrival in Brown Thomas, Dublin, the first 150 readers to appear at the counter with a copy of today's Irish Times Magazine will have the opportunity to have a free consultation, and go home with a trial Skin Caviar Luxe Cream worth €33. But be warned - it's addictive.