When he is not selling tax-designated apartments and holiday homes on the Shannon in Leitrim, Liam Farrell, of Sherry FitzGerald Farrell, is spearheading the People in Need fundraising drive in the county. Leitrim has a good record on this one. Last time out, it raised more money per capita than any other county in Ireland and, not surprisingly, the organisation is locating its Telethon phone-in centre in Carrick-on-Shannon for its mammoth televised appeal on May 5th. The venue for the event will be the new Landmark hotel and apartment development. Mr Farrell is also planning a gala dinner for People in Need and is hoping to attract some of the big names of the Dublin housebuilding industry who have made their fortunes but still remember where they came from - Leitrim.