Tempting 4% offer on ice cream site

Churchtown from €330,000: New homes come to the market for the first time today at Hazel Brook Square at the former Premier …

Churchtown from €330,000:New homes come to the market for the first time today at Hazel Brook Square at the former Premier Dairies site in Churchtown.

Prices start at €330,000 at Capel Developments' stylish scheme at the good Dublin 14 location. Given that no new homes development of any substantial size has come on the market in Dublin 14 for quite a few years, this scheme is likely to attract much interest from young buyers in the locality keen to remain in the area.

Capel Developments hit the headlines at the end of last year when it dramatically cut prices by up to €100,000 at apartments at The Crescent, Ashtown, Dublin 15. Many other big Dublin homebuilders have since followed suit.

Now at Hazel Brook Square, which is for sale off plans this weekend, Capel has come up with a novel method of tempting wary buyers off the fence. They are offering to pay 4 per cent interest on deposits (10 per cent of the purchase price) over the two-year completion period. On an average two-bedroom apartment this deal would net buyers a bonus of around €3,000 on completion - enough to buy a new suite of furniture or pay for the flooring.

READ MORE

This incentive is aimed at tempting wary househunters back into the market, according to selling agent Kevin Harmon from Savills HOK.

The site, which was once home to Premier Dairies and HB Ice Cream, is off Nutgrove Avenue. A commercial development, including a new Jackie Skelly gym and Homebase, is taking shape on another portion of the site.

Capel had quite a battle to secure planning for the site, eventually getting permission to build 174 apartments and 55 houses, a substantially smaller scheme than the 400-unit development originally proposed.

This weekend selling agent Savills HOK will be launching phase one which comprises 70 one-, two- and three-bedroom apartments from a marketing suite on site. Forty apartments have already been sold quietly prior to the launch. Prices start at €330,000 for a one-bed apartment with around 48sq m (520sq ft). Two-bed apartments with on average 74sq m (800sq ft) are priced from €395,000. Three-bedroom units are priced from €585,000. Thanks to a planning requirement that a number of one- and two-bedroom units be merged, these apartments are particularly large with 124sq m (1,335sq ft) of living space.

Specification at Hazel Brook Square promises to be impressive going on the finish at the marketing suite. Nolan kitchens will feature high-gloss ivory units, coffee-coloured reconstituted stone counter tops and attractive glass mosaic wall tiles.

Bathrooms will be good quality too with heated towel rails, porcelain tiling and smart sanitary ware.

Construction is due to start on site this Easter and the first residents of Hazel Brook Square will be moving in by early 2010, according to the selling agent. Large three- and four-bedroom houses are expected to be launched in 2009.

Previous schemes by Capel include Linden in Blackrock, Dunstaffnage, Stillorgan and Sanford Lodge in Ranelagh.