Young Australian Adam Scott aims to use this week's Australian PGA Championship as the first step in his quest to become the world's number one golfer.
The 23-year-old Queenslander, a winner on the US and European Tours this year, already shares his coach Butch Harmon with the game's top player Tiger Woods.
Scott is ranked 24th after losing last week's Australian Masters in a two-hole playoff to fellow Australian Robert Allenby in Melbourne.
"Ultimately I want to be the No.1 player in the world," Scott told reporters at Coolum.
London-based Scott is relishing playing in his home state of Queensland at the Hyatt Regency Coolum course on the Sunshine Coast. Allenby is skipping the event to play in a 16-man Tiger Woods invitational event in America.
Twice British Open winner Greg Norman's decision to allow former world number one tennis player Lleyton Hewitt to carry his bag this week has attracted extra media interest in the event. While Hewitt was signing autographs at today's pro-am, Scott was looking ahead to claiming 48-year-old Norman's mantle as the face of Australian golf.
"I think next year could be a really good year for me. A pretty good goal for me would be to finish in the top 10," Scott said. "Obviously (replacing Norman) is going to carry a lot of weight and responsibility and stuff.
"But ever since I was a kid I've wanted to be the next Greg Norman."
Scott is Australia's third-highest ranked player behind Stuart Appleby (15) and Allenby (16). He is a major drawcard at Coolum alongside joint defending Australian PGA champions Jarrod Moseley and Peter Lonard, triple Australian Masters winner Craig Parry and Beem.