Bank of Scotland Ireland has today completed the rebranding of its retail business as Halifax.
All 23 retail branches are now Halifax branches, and the bank will begin a €12 million advertising campaign in national and regional media as well as on radio and online.
Halifax also has a current sponsorship deal with RTÉ's The Late Late Show.
Mark Duffy, chief executive of Bank of Scotland (Ireland), said: "As a retail bank we have made tremendous inroads in Ireland, and we are well on track to have 40,000 new customers by the end of our first year."