The BBCand the Royal and Ancient Golf Club (R&A) have agreed a new multi-million pound deal to televise the Open Championship for the next five years.
Last month's Open at Royal Lytham and St Annes, won by David Duval, marked the end of the previous five-year contract.
That deal was believed to be worth £10million sterling and although no figures have been disclosed for the new agreement, it is believed the BBCcould have had to pay up to three times that amount to secure the rights.
Peter Dawson, secretary of the R&A, said: "For reasons of confidentiality, financial and other contractual details cannot be disclosed but both BBCSport and ourselves are satisfied that a sensible, yet commercial agreement has been reached which will enable the R&A to continue to fund the development of golf throughout the world.
"The R&A is delighted to have reached a further five-year agreement with the BBCwhich ensures that the Open championship will remain on terrestrial television.
"We have the best possible relationship with the BBC and this new contract ensures that the widest possible audience will continue to be able to watch golf's oldest major championships."
Dominic Coles, BBCSport director of rights and finance added: "The R&A recognises that BBC Sport not only brings sport to audiences but audiences to sport.
"Nearly six million viewers watched David Duval's victory on the final day of this year's championship and we are delighted to be able to bring the most prestigious golf championship in the world to sports fans, free to air."
The agreement covers the years 2002-2006 and also includes live coverage of Walker Cup ties this side of the Atlantic and edited highlights of the Amateur and Boys' championships and the St Andrews Trophy.
Coverage of the Open is seen as crucial to the BBCwhich has lost out on the rights to Premiership football - meaning the end of Match of the Day _ Formula One and Test cricket in recent years to rivals Sky, Channel 4and ITV.
PA