The National Consumer Agency successfully sued Dunnes Stores today for failing to display prices on a number of goods, as required under the Product Prices Regulations 2002.
The company was found not to have displayed prices in respect of eleven counts and was fined a total of €3,850 (€350 in respect of each count). Costs of €1,210 were also awarded.
The offences occurred on November, 30th, 2005 and January 5th, 2006 at its store in the Pavilion shopping centre in Swords, north Dublin.
Chairperson of the National Consumer Agency, Ann Fitzgerald welcomed the decision.
"ODCA enforcement inspectors have spent considerable time in repeated visits to individual traders in an effort to encourage them to comply with the law, before taking a prosecution," she said.
"That policy will change as part of a more robust approach to the enforcement of consumer legislation. Traders have to be responsible for their own compliance with consumer legislation or face prosecution," she said.