First Choice summer trading in line

Britain's First Choice Holidays said today that trading for its summer season was as expected.

Britain's First Choice Holidays said today that trading for its summer season was as expected.

Summer holiday sales at First Choice's mainstream business are up 2 per cent on volumes down 2 per cent, as the increasing popularity of long-haul destinations offset a decline in the short-haul market.

First Choice said: "The rise in air passenger duty, year-on-year increases in fuel costs and our investment in two additional long-haul aircraft for the summer season will as expected result in lower margins for winter 06/07."

Long-haul summer holiday sales were up 23 per cent, while short-haul sales fell 9 per cent, and medium-haul sales were flat, with strong demand for Turkey and Greece.

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Tour operators have been struggling with the growing challenge from low-cost airlines and the Internet.