Mobile phone users will be able to send and receive multimedia greeting cards that have animated colour images and audio clips using a technology provided by Irish firm Alatto Technologies.
The wireless firm has introduced Zipcards - a library of greeting cards that take advantage of multimedia messaging service standards, which are available on next-generation handsets.
Zipcards can be sent from handset to handset, from Internet sites to handsets or as e-mails between users. In addition, they are available in culturally localised formats for the British, Spanish and German markets.