Nobody is wearing shoes made from recycled motorbike tyres. No sign of banana fibre? There isn't even a hempen waistcoat in sight.
But these will become desireable fashion items of the future, says Adrienne Murphy, editor of the newly-launched Source, "Ireland's social, environmental and holistic magazine."
Organic cotton is going to be big too. "No, that doesn't mean you can eat it," she points out politely. "It means that the cotton is not genetically engineered."
Adrienne does have a pair of organic socks. "No, I'm not wearing them at the moment," she admits. Well, never mind the clothes - let's just breathe the scent of vanilla candles.
Will there be chanting? No, it's not about a new religion, I'm told at the Red Box reception to launch Source. "It's about respect and thought," says Joan Casey, who imports and distributes organic wine through her company, On The Case. "Most of the people I sell to are very health conscious," she says.
Hey, check out those blue, strappy platform sandals and that white fake-fur. Claire-Ann Lawlor is a Dublin-based milliner from Limerick, who started her career in design in June. "My love of hats just got ridiculous," she says. The little black mits holding a mobile phone to her ear go just perfectly with her outfit.
Writer Eimear Ui Lionaird, who is married to seannos singer Iarla O Lionaird, is there to celebrate the launch. Graphic designer Barry Bodeker is with his girlfriend - "current girlfriend," corrects Sinead Carolan, with a wicked grin. David Quirke, of the new hip take-away venue, Nude, in Suffolk Street, comes along too. And the night gets hipper and hipper.