Where else would you see The Real Massage Company displaying its wares up the road from the Rosary of the Lady of Fatima?
Welcome to the National Ploughing Championships, where you can buy a slurry stirrer, an apartment in Egypt or a pot of jam - whatever takes your fancy.
The Cavan Christian Bookshop is belting out Joshua Fight the Battle of Jericho while across the way you can buy a second-hand saddle or get your teeth whitened.
Nothing would surprise you at the ploughing.
The man selling celebrity-endorsed perfume is surrounded by a large crowd interested in the latest scents from the likes of Beyonce and Paris Hilton.
"Scarlett Johansson was here yesterday launching her perfume," he said nonchalantly, and nobody batted an eyelid.
Of course, a major Hollywood starlet would fit the National Ploughing Championships into their schedule. And of course the glamorous blonde would have sauntered through the 45,000-strong crowd without anyone noticing.
Perhaps she stopped to buy a second-hand saddle or a hot dip galvaniser.
You can buy anything at the ploughing, but of course it's the giveaways that most people want.
In days of old you were lucky to get a pen and a Massey Ferguson brochure. Things are much more sophisticated in Celtic Tiger Ireland.
Free tea and coffee in the Fianna Fáil tent. High-visibility vests from the Health and Safety Authority, and if you queued for long enough you could get a free eye test with Specsavers or a cholesterol test from the HSE.
"Farmers have hearts," said the defiant poster outside the tent. We never doubted it.
But the Coillte stand was offering the king of freebies. "Tree giveaway at 11am and 3pm," a sign proclaimed.
Match that Taoiseach, when you call to the Fianna Fáil stand today.
Wellingtons appeared in a rainbow of colours, and the only stilettos to be seen at Annaharvey yesterday where the ones worn by the models over in the fashion tent.
Winners of the Most Appropriately Dressed Couple, Seán Dunne and his daughter Avril from Portarlington, were thrilled with their first prize of a holiday, a suit and vouchers.
"My cap is 10 year old," Seán said. "My shirt is eight year old. I wasn't going to come at all, you know."
Daughter Avril's hot, pink, knee-length trousers and floral wellingtons stole the show. "I've never won anything in my life before."
In the midst of all the bustle the ploughing competitors quietly worked away, undaunted by the crowds peering at their work.
Anna Marie McHugh was one of the 13 women in the "farmerette" competition this year.
And no, they have no plans to change the title, she said with a weary sigh.
"The class was introduced in the 1940s, way before Women's Lib. We were the people who started to do something for the ladies."
Up in her lofty perch in the control centre, Carrie Acheson soothes the crowds with her honeyed words over the PA system. "Kieran Murray is waiting for his grandfatherThe bucking bronco challenge is getting under wayEmma is looking for her dad"
She moves effortlessly through the announcements, pausing only to congratulate the Tipp minors or mention an old friend.
Wearing a peach hat at a jaunty angle, she cuts a dash with her immaculate nails and flamboyant scarf. "I'm doing this 25 years, would you believe it," she says, as she pauses for a break from the microphone.
"I just went walk-around now, and it's quite magnificent. It's a town in a green field. It's just magic. The ploughing championships are magic."
She reunites hundreds of lost children with their parents every year, but says it's all the parents' fault.
"It's invariably the parents that get lost, looking at all the trade stands and when they look around, Johnny or Mary has got bored."
And to parents who worry about losing their children, she has words of reassurance.
"We've never left anyone behind us yet, and we don't intend to."