Minister for Transport Noel Dempsey today unveiled the Road Safety Authority's Christmas and New Year drink-driving campaign.
The campaign is being held in association with drinkaware.ie - a website developed by the drinks industry group Meas - and is designed to highlight the dangers of drink-driving the morning after.
According to the RSA, one-fifth of all fatal crashes between 6am and noon are alcohol-related.
RSA chairman Gay Byrne, new Garda Commissioner Fachtna Murphy and Fionnuala Sheehan of Meas attended today's event.
"People are unaware that when they get behind the wheel the next morning they could still have drink in their system, " Mr Byrne said.
"They are simply unfit to drive. That's why we are launching this campaign. To make people aware of the danger of drink-driving the following morning so they can do the right thing."