Ryanair is reportedly planning to offer free flights by setting up "casinos in the sky" and showing pay-per-view football matches.
Scottish daily the Daily Recordsays Ryanair chief executive Mr Michael O'Leary plans to introduce in-flight entertainment to subsidise the cost of the flights.
He told dailyrecord.co.uk: "We are currently talking to Boeing about in-flight entertainment where passengers will swipe through a credit card and pay, for example, a pound to watch children's cartoons or a football match.
"We are also planning to introduce gambling - like Las Vegas slot machines with a limited jackpot".
The company has also begun a service from Prestwick to Norway, with flights from only £9. Mr O'Leary told the Daily Recordnew services to Italy - with Milan, Pisa or Venice as favourites - and Stockholm in Sweden, will follow within the next two years.
Mr O'Leary also said he wanted to cut the amount of luggage carried on Ryanair planes.
He told the Daily Record: "If we could carry less luggage, we could get rid of check-ins and get rid of the need for baggage handlers".
PA