Tralee may have its Rose, Dungloe its Mary, Ballybunion its bachelor but this weekend, Tullamore selects its Queen of the Land.
For 30 years, the Co Offaly town has been host to the occasion first organised by Offaly Macra na Feirme, which holds nationwide events to pick contestants.
Thousands of young people take part.
Banagher Concrete is this year's main sponsor and for the 20th year in a row, the contest will be held in the Bridge House Hotel, starting tomorrow and continuing until Sunday.
This year there are two new sponsors: the LEADER 11 Programme in Offaly and Quest Campus, the local Irish/American college.
Dudley Stewart, Dean of International Studies at the Quest Campus, hopes to send the winner of the Queen of the Land competition to western New York and will provide a £1,000 travel and accommodation bursary to the Buffalo region of the US.
Councillor Michael Fox, chairman of Offaly LEADER, says the role the competition has in developing the county has been underestimated.
Tullamore is not on any of the main national thoroughfare but over the last 30 years, the festival has attracted many visitors, he adds.
This reporter has a special insight into the festival, having been a judge some years back.
I thought it would be easy but not so.
The contestants - there are 25 counties represented this year - have to go through rigorous screening before they win the crown.
In fact, I remember contestants having a wonderful time being paraded through the town while the poor judges were locked in a room reading essays they had written.