Online advertising spending in the United Kingdom has soared to more than €2.92 billion.
Annual figures released by the Advertising Association today show the United Kingdom's total advertising expenditure in 2006 was more than £19 billion (€27.75).
The internet enjoyed the biggest spending upturn between 2005 and 2006 at 47.5 per cent year-on-year to £2.01 billion.
The internet scooped more than 10 per cent of the UK annual advertising spend for the first time.
Print media, which includes all magazines and newspapers, drew the highest advertising spend of 2006 at £8.34 billion - despite a 2.7 per cent year-on-year drop.
TV advertising spend dropped 4.7 per cent year-on-year to £4.59 billion. This was the first dip in television advertising expenditure since 2001, according to the Advertising Association.
The amount spent on direct mail advertising dropped 2.1 per cent to £2.32 billion, while radio fell 7.7 per cent to £534 million.
PA