Sir, - Upon registering as an accommodation provider with Bord Failte you are issued with a sign to erect on your premises at a cost of £80. Due to a recent policy decision its physical design is now redundant and the logo is out of date.
Aside from the above, the most damning aspect of these signs is their make-up. Our tourist board signs are made from the two materials most detested by tourists - plastic and aluminium. A slight variation on the tried and tested ideology of dispatching our heritage in a skip and replacing it with shiny, happy plastic. - Yours, etc.,
Spinners Town House, Birr, Co Offaly.