Madam, - Writing about children's breakfast cereals, Beverley Postma (October 17th) asserts that all health claims on Kellogg's products are underpinned by "robust scientific fact". As an example she states that a bowl of Coco Pops makes up "only 12 per cent of the recommended Guideline Daily Amount [GDA] of sugar". In robust scientific fashion she forgets to specify that this GDA applies to an adult.
Watching my three- and six-year-old munching their breakfast cereals, I have wondered before why the GDA labels on Kellogg's products refer to adults and not young children, at whom these products are clearly targeted.
- Yours, etc,
OLAF SCHMIDT, Dún Laoghaire, Co Dublin.