Sir, - Mr Niall O'Neill is, of course entitled to his view on radio advertising (January 2nd). It is his personal observation of the situation as he sees it, so who am I to argue with his particular overview?
As the advertising agency responsible for Nissan advertising to which he refers, we feel he is right to observe that it is of no good to either Nissan or to Ford if we use the same voice artist on our respective radio commercials.
That's why we don't do it. - Yours, etc.,
Brian Wallace,
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Managing Director, Brian Wallace Advertising, Fitzwilliam Square, Dublin 2.