The Garda Síochána has warned motorists that special speed traps, along with drink driving and seat-belt checks, will be put in place during the bank holiday weekend in an attempt to reduce the carnage on our roads.
Nine people died during the same period last year and hundreds more were injured.
In too many fatal accidents, speeding and alcohol are contributory factors. And it would appear that an early improvement in the behaviour of motorists, brought on by the threat of the penalty points system, is not being maintained. If that proves to be the case, then a lack of visible and consistent policing must surely be a factor.
Fine weather has been forecast. Swimmers and boat users should be fully alert to the dangers posed by water which claimed three lives last August weekend. They must take the necessary precautions to safeguard themselves and their children. The same advice holds true for hill walkers and mountain ramblers negotiating difficult terrain.
Ireland offers wonderful amenities, to be savoured in safety. Caution and care are not the enemies of enjoyment, but its protectors. In their absence, death or injury will always threaten. Being safe is being sensible.
This bank holiday will provide our hospitality sector with an opportunity to showcase its wares and to extend the tourist season into the autumn by offering good value for money. Holidaymakers can be expected to flood out of the major urban centres to refresh themselves and to enjoy the tranquillity and beauty of nature. If these visitors are valued and treated well when they stay at hotels, guest houses and holiday homes, the chances are that they will return again for short breaks later in the year.
Otherwise, they will seek value-for-money abroad or stay at home in protest against high prices.
The number of foreign tourists, particularly from the United States, is likely to be down on last year. A shortfall in such numbers could be compensated for through aggressive domestic marketing. But high prices are a problem. Last year, half of all foreign visitors were dissatisfied with charges for eating out, the cost of goods and services and the prices they had to pay in pubs.
Irish people are no different in their desire for good value. As the economy struggles towards a re-bound, the hospitality sector should plan for the future and encourage an increasing number of Irish people to utilise their facilities. That way, the tourist season can be extended and jobs protected.
So, enjoy the weekend. And make the most of our wonderful country.