Match analysis: Clive Woodward arrived in New Zealand saying this would be the best-prepared and best-coached Lions team ever.
After Saturday's performance they're all asking questions about those comments.
They've brought a big coaching staff, spin doctors, a huge playing squad.
Now people will inevitably ask if this is the right way forward and the right way to do things; and at the moment the answer is an emphatic 'no'.
If the Lions lose the next two Tests and the Auckland game it will look like an awful lot of money has been wasted.
Everybody is also talking about the lineout and that was definitely a very disappointing area for the Lions. Sometimes you can have one of those days but I'm a little puzzled as to why Andy Robinson changed the lineout calls late in the week.
By all accounts there were a few instances when communications broke down, and you'd like to think that after so long in camp together it would be second nature to them. It's often a good idea to have two sets of calls and then decide on which one closer to the match.
One thing I noticed the All Blacks doing which they hadn't done in quite a while was they competed at every single Lions throw. The Lions were moving up and down but the All Blacks were just getting up at two and four, trying to disrupt. There was no movement by the All Blacks but they just put Shane Byrne's throw under pressure and it was quite difficult to throw in those conditions, I would imagine.
Yet the All Blacks didn't have much difficulty in winning their own ball. A lot was said about the Lions taking on the All Blacks' tight five but actually the All Blacks secondrows were bigger. Paul O'Connell and Ben Kay are about 1.98 metres, while Ali Williams and Chris Jack are 2.02.
The scrum was disrupted quite a bit too and the Lions struggled to get a platform off that. So instead of getting the setpiece domination up front that they were hoping for they were the ones on the back foot.
One of the things I noticed the All Blacks getting away with, and it's something that Canterbury were doing in the Super 12s, is that they let the Lions get set quite early whereas they were crouched about two-thirds of the way.
This meant the All Blacks were set a little higher and so when the referee said crouch and then engage, the All Blacks crouched and continued on into the engagement. They then had the momentum going forward. It just gave them an advantage. It's not illegal but I'm surprised they got away with it.
I had thought it was a nice position for the Lions to be in, but the All Blacks put them under pressure, particularly within the tight five.
This had been something spoken about all week. The All Blacks defended the Lions' maul very well and toward the end of the game they got their own maul going as well.
I thought the All Blacks won the collisions. They had that little bit of footwork and were strong on their feet, which in contact helped to keep them on the front foot.
The Lions struggled, especially in midfield, to get somebody over the gain line. They also kicked a lot of ball away, which put themselves under a bit of pressure.
The kicking to touch wasn't very good either and there were a few Lions kicks that were sliced off the side of the boot.
They've a specialist kicking coach out here who's supposed to be the best in the world, so one can ask some questions about that too.
There were a couple of incidents in the second half when the Lions had the ball at the base of a ruck and the forwards started coming around but Dwayne Peel didn't seem to know who he was meant to pass it to. It looked as if they weren't quite sure of what they were doing. When a game gets away from you it can feel like you're running up your own backside.
I could definitely understand why Clive would want to pick a number of those players who'd won the World Cup and been to New Zealand and beaten the All Blacks in Wellington two years ago, but it's important that you still pick players on form.
There were a number of selections that didn't work, such as Greenwood and Robinson.
I was surprised to hear Woodward saying both Stephen Jones and Jonny Wilkinson had outstanding games. I thought Jones played very, very deep. He sat back in the pocket and didn't challenge the line. Wilkinson defended quite well but, as I thought they might, the All Blacks did probe that 10-12 channel quite a lot.
Overall it was a very disappointing display by the Lions. Traditionally the All Blacks are slow starters and for a squad that's been together for six or seven weeks, you'd expect a lot more cohesion from the Lions. It's an ominous sign for the next couple of weeks.
Clive has got to be a little bit radical now. The setpieces are things you can get right but he needs to bring in a few players who performed well in the Six Nations and on this tour.
Get a little bit of youth in there, players in their mid-20s who've nothing to lose and will have a go. Past performances in an England jersey shouldn't be as relevant any more.
I'd play Martyn Williams and Ryan Jones in the backrow to give them a bit more ball carrying in the forwards. I'd have Andy Sheridan in the 22 as an impact carrying the ball.
I'd probably play Matt Dawson, as he provides a bit more challenge on the gain line.
I thought the All Blacks nullified Peel's threat pretty well and Matt might have to be given more than 10 minutes in a game when it's already lost. I'd put Shane Williams in the outside three with Josh Lewsey and Gareth Thomas and have Shane Horgan as an option with Gavin Henson.
It's a toss-up for outhalf but I'd probably play Wilkinson. He did defend quite well and he's possibly more of a threat on the gain line. I just don't think they've anything to lose now.
The O'Driscoll injury is a real shame. One of the features of this tour is how clean it has been. I haven't really seen the incident from the proper angles so I feel reluctant to comment.
There's an awful lot of pressure on these All Blacks, and this has fostered a little bit of a win-at-all-costs demand from the public. But Tana Umaga is definitely not that sort of player, and neither is Keven Mealamu.
It's one of those incidents that had O'Driscoll not been injured it probably wouldn't have ever been mentioned. But it's desperately hard luck on O'Driscoll.
(in an interview with Gerry Thornley)