Leeds United fans plan to stage a mass walk-out at Elland Road during tomorrow's home game against Hull City in protest at the owner Massimo Cellino.

The Italian businessman, who recently reneged on a deal to sell his majority stake in the club to the supporters' group Leeds Fans United, has infuriated fans further by increasing ticket prices in the South Stand without warning.

Supporters in the stand have been forced to pay for food and drink whether they want it or not because of a £5 increase on their matchday ticket, which can be redeemed at the catering kiosks.

‘Pie tax’

Members of fans’ group South Stand SS5 have organised a walkout from the stadium in the 17th minute for a 17-minute period in protest at the price hike, dubbed the “pie tax” by fans, and at Cellino’s “outrageous” running of the club. Cellino has previously stated his superstitious dislike of the number 17.

"We all know he hates the number 17," said organiser John Bond. "We want to make it very clear to Cellino that he is not wanted. The way he runs the club is outrageous and we want our club back."

Bond said he and the Leeds United Supporters Trust had emailed the club on November 18th to discuss the price increase, but the club had not replied.

“We’ve also contacted the Football League and Trading Standards because we don’t think the club are within their rights to do this,” he said. “There’s a big appetite among fans to protest in this way.”