Sponsorship: The Irish connections

How the major sports organisations fare (per year)

How the major sports organisations fare (per year)

FAI (Yesterday's deal)

Stadium - Eircom £1,100,000

Irish teams - Eircom £600,000

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National League - Eircom £250,000

Stadium deal contingent on it being built. Provisional date for completion is autumn 2001. Irish teams deal begins in 2002. National League deal starts this coming season.

FAI (before yesterday)

Irish teams (until 2002) - Opel £600,000 National League (just finished) - Bord Gais £250,000

GAA

All-Ireland Hurling Championship - Guinness £650,000 All-Ireland Football Championship - Bank of Ireland £1,000,000

IRFU

Irish team/pre-Christmas internationals LI Irish Permanent £400,000

Six Nations Championhip - Lloyd's TSB £1,000,000

The major events: Sponsors' investment including promotion and marketing

European Open - Smurfit £3,000,000 Irish Open - Murphy's £2,500,000 Irish Derby - Budweiser £2,400,000 All-Ireland football championship - Bank of Ireland £2,000,000 All-Ireland hurling championship - Guinness £1,300,000

All figures are approximate.